SUCCESS STORY

Rocklin Brewfest

MAIN RESULT

+72.89%

Increase in Gross Revenue

After partnering with Lock In Digital, Rocklin Brewfest increased gross sales by over 40% in the first year and nearly 73% by 2026.

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Industry

Events and Community.

Services Used

Social Media Marketing, Content Strategy, Audience Research, Website Design, SEO, Paid Media, Photography / Video, and Event Promotion.

Goal

Increase ticket sales and reach the right audience with the right message.

THE CHALLENGE

Rocklin Brewfest had built a successful community event, but its ticket sales relied heavily on individual Rotary Club members selling tickets through their personal networks. This approach was inconsistent, difficult to scale, and provided little insight into what was actually driving sales. The organization had no historical marketing data to guide its decisions and lacked the internal social media experience needed to build a reliable digital strategy. Their goal was to create a more predictable way to increase ticket sales without depending on club members, while establishing a foundation of marketing data that could be used to make smarter decisions and improve the event year after year.

Key Challenges

Reliance on Rotary Club members to sell tickets

No historical marketing or sales attribution data

No consistent social media strategy or expertise

Inconsistent branding across marketing materials

WHAT WE CHANGED

We developed a new brand guide, rebuilt the website around conversions.

Established a consistent content and advertising strategy.

Managed platforms like Eventbrite, and collaborated with participating breweries to expand the event’s reach.

In year two, we continued improving the attendee experience by developing Event Mapper, a custom application that helped guests discover breweries and find new beers during the event.

STRATEGY SHIFT

We shifted Rocklin Brewfest from relying on individual ticket sales and disconnected marketing efforts to a unified, data-driven digital strategy. By understanding the event’s core audiences, we built a consistent brand and connected website, social media, advertising, and partnerships into a scalable system designed to drive ticket sales and generate actionable data for future years.

Data → Insight → Strategy → Results