SEO + AIO
✦
NON-STOP SOCIAL
✦
WEB THAT WORKS
✦
BE SEEN. BE REMEMBERED.
✦
STRATEGY FIRST
✦
ROSEVILLE, CA
✦
STOP BEING INVISIBLE
✦
FAMILY-OWNED + OPERATED
✦
WE ACTUALLY ANSWER THE PHONE
✦
BUILT ON RELATIONSHIPS
✦
ATTENTION WINS
✦
SEO + AIO
✦
NON-STOP SOCIAL
✦
WEB THAT WORKS
✦
BE SEEN. BE REMEMBERED.
✦
STRATEGY FIRST
✦
ROSEVILLE, CA
✦
STOP BEING INVISIBLE
✦
FAMILY-OWNED + OPERATED
✦
WE ACTUALLY ANSWER THE PHONE
✦
BUILT ON RELATIONSHIPS
✦
ATTENTION WINS
✦
SUCCESS STORY
MAIN RESULT
+246%
Increase in Generative AI Visibility
Within 38 days of launching the new website, visibility in generative AI results increased 246%, with average daily impressions growing 3.5x.
Industry
Tree Services
Services Used
Web Design, SEO
Goal
Build a Website That Converts & Gets Found
Heartwood had a strong real-world reputation, with hundreds of five-star reviews and years of experience, but its website wasn't doing enough to communicate that authority to search engines or potential customers. The opportunity was to rebuild the site around how people actually search for tree services while making Heartwood's expertise, services, locations, and credibility easier for both Google and AI systems to understand.
Key Challenges
Limited Search Visibility
Weak Content Structure
Emerging AI Search
Created a new site designed around Heartwood's services, customers, credibility, and conversion goals.
Developed dedicated service and location content, improved technical SEO, structured internal linking, and gave search engines clearer signals about what Heartwood does and where it operates.
Implemented structured data, clear entity information, FAQs, service-area signals, and AI-readable content to improve Heartwood's ability to appear in generative search results.
STRATEGY SHIFT
Instead of treating the website as an online brochure, we rebuilt it as a search and discovery engine. Every major page was given a specific purpose, helping potential customers find the right service while giving search engines and AI systems clearer information about Heartwood's expertise and authority.
Clearer Structure + Local Relevance + Technical SEO + AI-Readable Content = Greater Search Visibility
Research & Strategy
Researched competitors, search behavior, services, and target locations.
Conversion-Focused Website
Rebuilt the site around clear messaging, trust, and strong calls to action.
SEO & AI Optimization
Structured content and technical SEO to improve visibility in search and AI results.
+246%
Increase in Generative AI Visibility
3.5x
Average Daily AI Visibility
14
AI Impressions in a Single Day
Built to Turn Visitors Into Leads
246% More AI Search Visibility
